Packaged and Speciality – Social Media

Nectar360 were tasked with running a high impact social campaign

One of the biggest sandwich spread brands is launching a huge NPD.

Background

Offer buying customers – to retain spend
Brand buying customers – to grow cross shop
Competitor buying customers – to steal share
Basket modelled audience – to convert incremental customers

Objectives

Deliver a best in class conversion based campaign to maximise potential sales impact.
Steal share from relevant competitors from the category, increasing brand penetration.

Campaign Results

Overview

0

Conversion Rate

0

Conversion to brand

0

Worth of sales

0

ROAS

Sales

0

total sales

0

in store

0

online

Customers

0

converted customers

0

instore

0

online

0

Customers acquired

0

Re-engaged lapsed customers

0

Retained customers

0

Average spend per customer

Want to find out more?

For more details reach out to our team of experts

Case Study

Brakes Nectar Millionaire Campaign

Engaging and communicating the value Brakes delivers to its customers.

Food dishes representing Brakes Nectar Millionaire

View

Case Study

Organic September 2022

Creating a multi-channel campaign to showcase the breadth of the Organic range in Sainsbury’s and drive sales

View

Case Study

Boosting cereal sales

How we used our data to segment customers for a targeted social media campaign to increase sales of a well-known cereal brand

View