One of the biggest condiment brands were launching a new flavour variant.​

Background

Condiment icon

  • Offer buying customers – to retain spend

  • Brand buying customers – to grow cross shop​

  • Competitor buying customers – to steal share​

  • Basket modelled audience – to convert incremental customers

Repeating Condiments Background

Objectives

  • Deliver a best in class conversion based campaign to maximise potential sales impact.​
  • Steal share from relevant competitors from the category, increasing brand penetration.
Repeating Condiments Background

Campaign Results

Overview

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Conversion Rate

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Conversion to brand

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Worth of sales

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ROAS

Sales

0

total sales

0

in store

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online

Customers

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converted customers

0

instore

0

online

0

Customers acquired

0

Re-engaged lapsed customers

0

Retained customers

0

Average spend per customer

Want to find out more?

For more details reach out to our team of experts






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