Argos brands & Sainsbury’s Magazine

For the December 2023 issue of the Sainsbury’s Magazine, Beats secured a prestigious placement single page, near the front of the magazine cover booking with Hannah and Harriet. The page was to promote their amazing new noise cancelling over-ear headphones – Beats Studio Pro, which launched a few months earlier.

The goal was to engage with a different target group, especially over the festive gifting period. The visual was brand lead, showing the full range of colours and clear icons to capture the key product features. It stands out against the other ranges as one of the first Argos tech category brands to be included within the magazine.

To complement its digital activity, Spectrum Brands ran a double-page advertisement in the print edition of Sainsbury’s Magazine for its Remington and George Foreman brands, booked with Pip and Bella. The fantastic creative was bright, clear, and engaging, pushing some of the brands fan favourites for the festive gifting season. The pages were focused and expressing that clear brand identity and style. The strong lifestyle imagery built easy association and resonated with customers across a more diverse audience in the ‘we get life’ theme.

From beauty to brew – these are the daily essential appliances consumers can rely on with certainty. By diversifying its advertising channels, Spectrum Brands were able to maximize brand visibility and resonate with a wider demographic during the peak period.