Understanding Customer Health

Preparing for change using millions of customer transactions

Want to know if your customers are likely to swap to healthier alternatives? Could an understanding of how healthy their baskets are, guide future strategy? We can even see how this compares across the wider segment audience.

By using over 15 million Nectar customer’s transactions and product-level data, we can start to understand how upcoming regulations will affect your customers and the wider category based on current shopping trends.

Customers’ wants and needs

Are customers with specific dietary needs more valuable to your brand? Or are you looking to tailor your campaign messaging based on customer’s attitudes towards health?

Through a combination of survey data and advanced statistical techniques we are able to segment customers based on their attitudes towards health. Furthermore, Nectar data allows us to identify customer’s dietary preferences for meat, fish, gluten and dairy. These unique measures can then be utilised to identify opportunities for new products and to understand who your key audience is.

Hear from customers directly

Would hearing about customer’s decision-making processes influence key marketing decisions?

Our market research abilities allow us to speak to Nectar customers directly and understand their preferences and decisions in more detail. This aspect forms the final piece of the puzzle and brings together an all-encompassing view of customer health and associated market trends.