Ice Cream Social Campaign

Nectar360 were tasked running a high impact social campaign

One of the biggest global ice cream brands is launching into a new format, sharable ice cream

Background

Offer buying customers – to retain spend
Brand buying customers – to grow cross shop
Competitor buying customers – to steal share
Basket modelled audience – to convert incremental customers

Objectives

Deliver a best in class conversion based campaign to maximise potential sales impact.
Grow cross shop from brand customers shopping the existing range to trial the new format product.
Steal share from relevant competitors from the category, increasing brand penetration.

Campaign Results

Overview

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Conversion Rate

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Conversion to brand

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Worth of sales

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ROAS

Sales

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total sales

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in store

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online

Customers

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converted customers

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instore

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online

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Customers acquired

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Re-engaged lapsed customers

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Retained customers

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Average spend per customer

Want to find out more?

For more details reach out to our team of experts

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