Pringles POP with N360 digital at Christmas

By leveraging our rich customer and transactional data, we were able to review brand and category performance at Christmas to identify a clear strategy for Pringles, reaching the right customer at the right time.

Our bespoke targeting solution:

• Targeting existing pringles customers to increase frequency of purchase
• Targeting brand customers outside of pringles, to drive trial across the range.
• We identified key competitors to target in aisle to drive category penetration for Pringles.

Paid Social was the perfect channel to drive consideration and inspiration ahead of the festive period, with high brandability, encouraging customers to celebrate with Pringles.

The campaign drove 18% CVR (44% above the category benchmark).

We achieved both campaign objectives:

• We drove category penetration with 45% of converted customers being either new to Pringles or re-engaged
• We maximised efficient sales with a £9 ROAS