Nectar360 to join impressive line-up at Programmatic Pioneers CONNECT
Planning Director Camilla Ray will share her thoughts on the latest innovations in data-led targeting and insights
Nectar360’s Planning Director Camilla Ray will be speaking live at Programmatic Pioneers CONNECT, a two-day conference this November, alongside other leaders in the fields of marketing and technology.
Taking place at Sopwell House in St Albans on Tuesday 7th and Wednesday 8th November, the summit is designed as an opportunity to benchmark digital media and programmatic marketing strategies and capabilities with those leading the way.
Camilla joins an impressive line up of senior marketers from brands, industry bodies, platforms and agencies leading the development of data-powered ad-tech, measurement, privacy and transparency.
Dedicated to driving valuable insights for the benefit of 18.5 million Nectar customers, Camilla leads a 17-strong team which gathers customer insights and builds effective data-led, omni-channel campaigns which align to Sainsbury’s corporate vision and clients’ objectives.
Camilla will be speaking at two sessions, the first of which is an all-star panel discussion alongside Nestlé’s William Hart, Johnson & Johnson’s Ander Lopez Ochoa, PepsiCo Europe’s Josep Hernandez and Beiersdorf’s Axel Adida, addressing the question…
How can you leverage consumer behaviour insights and innovative tech to maximise the delivery of personalised ads to your target audience?
Camilla will also take part in a fireside chat alongside Boots UK’s Omni-Media Director Oliver Shayer, as they discuss leveraging vast volumes of data, looking at how to extract deeper insights about target audiences and using these to deliver more personalised ads at scale.
Camilla says…
“It is such an exciting time to be working at the intersection of marketing and technology and I’m thrilled to be speaking at this exclusive forum for digital media and programmatic marketing executives from some of the world’s leading advertisers.”