Digital Advertising

Data-led campaigns, measurable results.

Target the right customers in the right place, at the right time.

Digital media is at the heart of Nectar and a key area of consumption for Nectar card holders. Based on their previous purchasing activity and our demographic data, we can ensure we target tactical audiences in relevant and brand safe environments. Using a wealth of data points we create strategies for brand-building as well as plans for acquisition and retention.

We work with clients/brands directly but also with agencies where we help them to bring to life their campaign strategy across our partners which are Meta, Google, Sky, Channel 4, YouTube, DV360 and Infosum.

Our Self-Serve version of our Digital Trading Platform allows Clients and Brands to create, manage and review their own bespoke digital marketing campaigns. We also have our own in-house team of digital experts alongside our planning and analyst teams to help every step of the way on the digital journey.

Importantly, our digital online marketing strategies can be integrated with in-store channels to aid recall at the point of purchase as well as clicking through directly to the product page on the website.

INCREASED CAMPAIGN EFFECTIVENESS THROUGH OUR FIRST PARTY DATA LENS

Standard Campaigns

Using 2nd and 3rd party data

AUDIENCE PLANNING & STRATEGY

Audiences are built with 2nd and 3rd party data Higher media wastage as campaigns may be target people that don’t have intent to purchase

MEASUREMENT & REPORTING

Unable to close the loop and measure conversions without 1st party data
Reporting limited to media engagement metrics

CAMPAIGN EXECUTION & OPTIMISATION

Optimisation is limited to media engagement such as clicks and impressions

Nectar360 Campaigns

Using our 1st party data

AUDIENCE PLANNING & STRATEGY

Audiences are built using real, 1st party customer purchasing data, with shopping patterns analysed, across hundreds of categories – to ensure we are targeting the right people

MEASUREMENT & REPORTING

Able to report on conversion data & demonstrate incremental growth as a result of the campaign, as well as brand uplift analysis