Sainsbury’s Online is a growing area of the business, where we have recently tripled our order capacity, allowing us to appeal to a growing base of customers. Our onsite analytics allow us to use data, such as their previous purchasing activity and demographic data, to target audiences at their point of research and purchase.
Our in-house team of eCommerce experts, alongside our planning and analyst teams, can create a bespoke online plan that work for your core objectives.
Our eCommerce activity can be integrated with in-store channels to help recall at the point of purchase, as well as clicking through directly to the product page on Sainsbury’s online.
We have a wide range of tenancy on-site media, as well as programmatic media where we have partnered with CitrusAd to create a new eCommerce Media Platform. As a result, Nectar360 & CitrusAd won the Grocer Award for Technology Initiative of the year in 2021, for delivering next generation eCommerce retail media on Sainsburys.co.uk.
Customer engagement with Grocery Online
Our customers are increasingly more mobile and app focused
| Desktop | 36% |
| App | 19% |
| Mobile & Tablet | 45% |
Groceries Online
The groceries online website is where our customers both come to research as well as purchase products. This makes our online media a great tool through which to appeal to an engaged audience.
What we know
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Female customers
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male customers
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average order time
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orders placed every week
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searches on site every week
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homepage searches every week
